Entrepreneurship Program

Ramon MEGURO

Name

Ramon MEGURO
Department/Research Field

Entrepreneurship Program/Strategic Marketing, Global Marketing

Research content
Unfortunately, in the present age when a product and the service market of various categories rapidly commoditizing, the traditional marketing methods (remaking of marketing methods) have already had little effect.
Under the present circumstances, we need to develop the original method to create new customer value by focusing on a “non-customer” and a “problem customer” in the future. Using the advanced information and communication technology, we have already obtained some strategic concepts and methods, such as “Blue Ocean Strategy”, “Chasm” and “Lean Start-up”.
Those new strategic concepts and methods are effective not only in the domestic market but also in the global market.
In Meguro laboratory, we are studying the methods to discover the new market value in Japanese and global market.

Research theme

Using the advanced information and communication technology,
2. Developing the strategic methods to create new market value.
3. Developing the strategic method to compete in a global market.
Research keywords
Commoditization , Strategy , New market Value
Lab link

http://megurozemi.com/