Lessons are taught by teachers who have acquired extensive business experience with manufacturers and companies in such fields as ICT and consulting. Also, professionals such as entrepreneurs, enterprise managers, and policy managers are invited as lecturers or special lecturers, and we strive to impart as much vital business knowledge as possible.

Lessons in this Master’s Program are conducted according to the PBL (Project-based Learning) method - a practical approach to group learning. Through taking part in discussions, students acquire problem-solving techniques and the ability to create market value.

Award of a master’s degree is conditional on producing a business plan or writing a dissertation. Students can choose whether to produce a business plan or write a dissertation when completing the program. Multifaceted guidance is provided on producing the chosen document; the teacher in charge of each student’s research office provides the primary instruction, but students can also regularly seek advice from teachers in other specialist fields.

Marketing Strategy I and II

There are various definitions of “marketing”, but it is generally considered to mean “activities whereby organizations (enterprises) create systems for generating profits while adapting to the environment (market)”. In recent times, expansion of the concept of marketing has become a major topic of discussion and various new ideas for creating demand have emerged; in this Master’s Program, however, lectures are conducted on the basic theory of modern marketing as espoused by P. Kotler and others in accordance with the objective of achieving business success through “satisfying consumers’ demands and generating profit.”

Innovation Management I and II

In this course, master’s students acquire basic knowledge concerning innovation activities within enterprises. Also, via the investigation of specific enterprises, implementation of problem analysis and creation of proposals for resolving said problems, the students utilize the knowledge they have acquired and nurture practical application skills. In the first half of the course, students acquire rudimentary knowledge, while in the second half, they implement research of enterprises based on optional case materials.

Business Administration I and II

In this course, students learn the basics and various concepts of business administration (management) via textbooks. This enables students to understand and explain basic terms related to business administration. They come to understand the issues that confront Japanese enterprises and become capable of taking part and voicing opinions in discussions on corporate business administration. In writing their master’s dissertations, they learn about the basic framework of business administration and learn how to conduct discussions according to the theoretical framework of reference literature.